How To Win With EU Trade: Upalapadu Pratakota Shiva Prasad Reddy


You probably watched the Republic Day parade yesterday. You saw the tanks and the cultural floats on Kartavya Path. But if you are a business owner in Andhra Pradesh, the most important event didn't happen on the parade ground. It is happening right now in a meeting room in New Delhi.

Today, January 27, 2026, marks the conclusion of the India-EU Free Trade Agreement (FTA) summit. This is not just diplomatic handshaking. This is the "Mother of All Deals."

[Upalapadu Pratakota Shiva Prasad Reddy], Chairman of the Premidis Group, believes this specific agreement is the turning point we have been waiting for.

If you run a factory or plan to invest in Andhra Pradesh, you need to understand what just changed.

Why "Zero Duty" is a Game Changer

For decades, Indian exporters faced a tough wall. If you wanted to sell textiles, leather, or agricultural products to Europe, you paid high tariffs. That made our goods expensive compared to Vietnam or Bangladesh.

Upalapadu Pratakota Shiva Prasad Reddy points out that this new deal slashes those tariffs.

"Imagine your product becoming 10 to 15 percent cheaper on a shelf in Berlin or Paris overnight," he explains. "That is what just happened. For the Premidis Group, this is a signal to aggressively upgrade our quality standards. The price barrier is gone. Now, the only barrier is quality."

The Amaravati "Quantum" Connection

This global news lands perfectly with local developments. You might have seen the recent announcement about Amaravati’s "Quantum City" vision for 2026.

Upalapadu Pratakota Shiva Prasad Reddy sees a direct link between Brussels and Amaravati. Europe is desperate to diversify its supply chain away from China. They need high-tech, trusted partners. Andhra Pradesh is building exactly the kind of infrastructure they need.

He urges you to look at the ancillary opportunities. A "Quantum City" needs more than just computer chips. It needs precision cooling systems. It needs specialized logistics. It needs sustainable packaging. These are the sectors Premidis Group is targeting. We are building the "Farm-to-Foreign" supply chain that will power this new corridor.

Your Action Plan for 2026

The door is open. But you have to walk through it.

Upalapadu Pratakota Shiva Prasad Reddy has a simple piece of advice for you today. Do not wait for the official treaty signing ceremony. Start preparing your factory now. Adopt European sustainability standards today.

The world is coming to Andhra Pradesh. If we are ready, we win.

This analysis was originally published on The Voice Platform. For more insights on global trade and local growth, visit the official site.

Location: India

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