Best Way To Export Now: Upalapadu Pratakota Shiva Prasad Reddy on the 18% Tariff Cut

 

The Math Has Changed: 18% vs 20%

If you are an Indian manufacturer looking for the single best way to export in 2026, stop looking at marketing strategies and start looking at the math. The newly signed India-US Trade Deal has slashed tariffs on Indian goods to 18%.

This might seem like a small shift, but in the low-margin world of global trade, it is a landslide. It puts India at a distinct advantage over competitors like Vietnam (20%) and Bangladesh (20%).

[Upalapadu Pratakota Shiva Prasad Reddy], Chairman of the Premidis Group, believes this is the "Golden Ticket" that industrialists have been waiting for.

"For years, we lost contracts by pennies," says Mr. Reddy. "Now, we have a 2% margin head-start. The US government is effectively paying American companies to choose India over Vietnam. If you don't use this margin to win contracts now, you never will."

The "China Plus One" Revival

This deal is more than just a tax cut; it is a signal. It confirms that the "China Plus One" strategy is back in full force.

Upalapadu Pratakota Shiva Prasad Reddy advises that the best way to export now is to pivot your supply chain. "The US wants 'Friendshoring'," he notes. "They want to buy from partners they trust. If your supply chain is clean of geopolitical risks, you are already ahead of 90% of the competition."

3 Moves to Win the US Market

To capitalize on this 18% window, Mr. Reddy outlines three aggressive moves for exporters:

1. Audit Your HS Codes "The tariff cut is specific," warns Mr. Uppalapadu Prathakota Shiva Prasad Reddy. "Check your Harmonized System (HS) codes today. If your product falls in the 18% bracket, re-quote your prices immediately to undercut your rivals."

2. Clean Your Supply Chain "Don't just assemble Chinese parts in India," he advises. "Pivot to domestic raw materials. The 'Made in India' tag must be authentic to ensure long-term contracts."

3. Scale Up or Miss Out "American buyers order in millions, not hundreds," notes Upalapadu Pratakota Shiva Prasad Reddy. "Use this tariff advantage to secure credit and upgrade your machinery. You need volume to win."

Conclusion

The door is open. The tariffs are down. The best way to export is simply to execute.

Are you ready to use the 18% advantage to build an empire?

This strategic guide was originally published on The Voice Platform. For more insights on global trade and industrial growth, visit the official site.

Location: India

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